The Psychology of Color

THE DIRT

Tiffany's blue / Tiffany's Tiffany’s blue / Tiffany’s

“Color is like a mind-altering drug. It has the power to make us feel good, change perceptions, and create new connections,” said Laurie Pressman, who is in charge of Pantone’s Color Institute, at SXSW Interactive in Austin, Texas. She urged designers to apply “color thinking to improve design.” But to do this, designers must first understand the brand they are designing for and the target audiences they hope to reach. Before going for the Pantone color book, they must answer the questions: “What does the brand stand for? What message does it want to convey?” Furthermore, to succeed in their quest to find the perfect color, designers must “throw away all the old color rules and use unique colors. Be bold and resonate with your audience and the broader culture.”

“Color defines our world. It makes up some 80 percent of the visual experience. The…

View original post 1,353 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s